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Rag & Bone Riesling

Coyam_edited_edited_edited_edited_edited

UAMP035

Case12

750ml

The rationale behind this label is a quirky one! Our product manager found out that due to the tiny production of a particular wine, half the vineyard fruit was to be discarded… so he stepped in to say we would be interested to play with this other half given the quality of the wine over previous years. This lead to thinking about up-cycling the near-discarded, how one man's trash is another man's treasure etc. AND while humming over a potential moniker for the wine, God's honest truth, a Rag & Bone van parked up outside his house calling for any old iron etc. Albeit a man in a white van, rather than horse & cart, the name stuck. The label reflects a collection of discarded items which together make up and electric assortment greater than the sun of it's parts.

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